UX Direction & Planning
UX Design
UI Design
Research & Testing
Prototyping
I joined SAP as a Director of User Experience for two large Customer Data Solution Products (CDP - Customer Data Platform & CDC - Customer Data Cloud). My main focus was on establishing a new, well functioning design team and increase the design maturity drastically. Creating proper processes and a research / testing practice.
Throughout the years I managed to put together an awesome team of 15 designers & researchers. Together we created a welcoming, supportive and fun atmosphere for all team members. This way we enhanced the User Experience of both products through great collaboration with other teams (product management, development, sales & marketing) and with the help of our new Design standards / processes.
I managed to include UX in the Roadmap Plannings, made significantly more time for ourselves to do proper research & design for each new and existing feature.
Customer Data Platform Website
Customer Data Management Website
SAP Fiori Design Language
We prepared and conducted multiple Researches and Tests for both platforms. With the results I managed to suggest and initiate new UX focused changes. Together with Product Management and Development we planned and spread these changes throughout a couple of quarters and set up some KPIs + User Tests to measure their effect.
The time I spent with my team, mentoring them, listening to their needs and feedbacks is probably the most valuable lesson I have learnt so far as a leader. They helped me to communicate, collaborate much better and more efficient with other teams as well. I'm really proud of them and proud of what we achieved together.